MINI TOPS SEGMENT IN ALG 2006 RESIDUAL VALUE AWARDS MINI - Highest Projected Residual Value in Compact Car Segment, Fourth Consecutive Year
Woodcliff Lake, NJ – December 28, 2005... Automotive Lease Guide (ALG) has awarded MINI a top spot in their annual 2006 Residual Value Awards for the fourth year in a row. With the highest projected resale value in the compact car segment, the 2006 MINI Cooper is predicted to retain 62% percent of its value at the end of a 36-month lease according to the ALG November/December 2005 Residuals Percentage Guide.
“MINI offers and ideal blend of fun, substance and value, making our cars desirable not only for the first owner, but for the second and third as well.” said Jim McDowell, vice president, MINI USA, “This recognition from ALG highlights our strategy to keep MINI sales consistent over the long-term, benefiting MINI owners, whether they choose a new or pre-owned MINI.”
Residual Value Award winners are selected from over 1,100 vehicles in 13 vehicle segments and are presented annually to those vehicles that retain the greatest forecasted value. MINI’s unique combination of personality, engineering and driving exhilaration were all factors in ALG’s decision.
MINI in the US
MINI is an independent brand of the BMW Group. In the United States, MINI USA operates as a business unit of BMW of North America, LLC which has been present in the United States since 1975. ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand, the MINI brand, and the ROLLS-ROYCE brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all Z4 Roadster and X5 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 340 BMW passenger car centers, 327 BMW Sports Activity Vehicle centers, 148 BMW motorcycle retailers, 80 MINI passenger car dealers, and 25 ROLLS-ROYCE Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.
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MINI Communications Manager